Korean DJ/ Producer Pure 100% Drops Smashing Single “Mega Drive”
Aug 21, 2020 | by Isabelle Wang
Acclaimed Korean DJ/Producer Pure 100% Drops Smashing Single Mega Drive Out now on CONECTD MIX, a new label with the goal of bringing Asia's fine DJ/Producers to the West
Pure 100%, one of the most respected dance music producers in Korea, has released his new striking single ‘Mega Drive,’ which is now available on all platforms.
Initially recognized on Soundcloud in the early stages of his career by his signature bass sound, Pure 100% now has releases on international labels like Dim Mak, Circus, and Sony. He has since been active in the music industry, performing at festivals such as Ultra Japan & Korea, World Club Dome, and World DJ Festival. In addition to his artist project, Pure 100% also works as a producer of renowned K-Pop groups like Red Velvet, EXO, NCT 127, as well as other SM Entertainment artists for their concerts.
The title of the track Mega Drive refers to a nostalgic game by Sega; thus, it sonically incorporates multiple gaming elements, allowing for the listener to engage and visualize the thrill of playing a game. Mega Drive encompasses futuristic, space-age energy in the build up that extends a sense of unity, hope, and liveliness and gradually leads to a more aggressive, electric beat drop.
Through Mega Drive, Pure 100% explained “I tried to deliver a positive message in hopes of uplifting the spirits of everyone worldwide overcoming this difficult time during the pandemic.” He further developed, “through mixing an inspiring verse with an energy driven drop and mixing elements of the East and the West, the song is intended to portray the diversity of humanity and their efforts in overcoming the pandemic together.”
Mega Drive is released by CONECTD MIX which is under the bigger branch label, CONECTD. Sharing the same goal as CONECTD, CONECTD MIX acts as a Modern Silk Road by creating opportunities for Asia’s hidden artists to promote their music in different countries around the world.